June 10, 2023
Marketing Strategy for Small Business
A marketing strategy from COG Strategy is a plan for how a small business will promote and sell its products or services to it's intended
Your strategy partner needs to be affordable, a forward thinker, and deliver performance focused advice. Plus, you’d like to have your Social Media strategist create, deploy and manage your social media campaigns. COG Strategy is an experienced and trusted Sydney Strategy agency. We offer a free briefing, start connecting your brand with business today.
COG Strategy understands that consumers seek out connections with brands, real ones. And today, many of the best brands have a strong platform to converse directly with their clients on social media.
It’s likely your audience will try reach you via a couple of key methods first, social media being one of them. The COG Strategy approach to social media strategy and marketing, is a complex stream of communication within a brands audience and consumers. Our social media strategies pursue success for our clients by initially addressing how our clients think about their approach to social media. We believe to achieve online success our clients brands we need to be unified in knowing their social media channels such as Facebook and Instagram are opportunities for real conversations, and not so much about a place to push campaigning.
Our Social media strategies consider that these digital communication channels are the free world for thought and action. Anyones voice can be heard to share their thoughts, opinions (and everyone has one) and experiences. The emotion involved is personal, a like, a comment, a PM, a share, a hashtag. These interactions through channel features are deeply connected to the social user and their account, their content, their voice. Miss out on tapping this opportunity and its a good chance your brand will fall just a little bit behind.
The creation of a dynamic and engaging social media marketing strategy relies on a true understanding of how to best utilise social media channels and where a brand can find leverage. At COG we do this. Sometimes Twitter will only be relevant for some clients, individuals or certain brands. And other businesses or individuals are strictly suited to a business conversion on a platform like LinkedIn.
We challenge our clients to achieve their goals by creating two way communication between brand and audience, and walk away from the one way street approach to dealing with their brands audience and consumers.
The type of social media strategy we develop begins with a deep and true understanding of the businesses audience and customers. We need to understand their on line behaviours, their offline behaviours, how they use the business and how they interact with what the business offers in the digital space. From this initial phase of research our strategy can then pursue a more considered opportunity for the brands audience to engage, to converse and to get a more positive experience from the brand itself.
After the initial research phase of building a social media strategy we consider the other brand support materials that may exist for the brand and business already such as brand guidelines, communications strategies and any other research that the brand has done.
COG Strategy develop social roadmaps and and in-depth audience behavioural analysis through easy to understand graphics. Our social media community managers need to also understand intimately what the brands key objectives are so we can meet KPIs. More importantly are a companies consumer relations protocols, we follow these, or we can create them.
As part of our strategy it’s our responsibility to track the sentiment of the audience, and carefully monitor the tone of voice which is initially developed in the content planning and creation phases. We also can include some premium features within our social media programs such as advocacy programs and social media reward programs.
Reach out and engage with your brands customers online via social media with COG Strategy.
Your all-in-one for small business. We know that small business in Australia requires a expert support partner that delivers results, provides value and ensures your business survives, grows and performs.
COG Strategy is an independent graphic design agency located in Sydney. Our focus is the survival, growth and performance of our clients businesses.
Established as a reliable strategy agency with over a decade in business, we welcome new partnerships and look forward to solving new problems with dynamic forward-thinking solutions.
We lead as a branding consultancy while operating as a design agency, providing our clients a unique offer that ensures small Australian businesses and brands have the best advice, knowledge and support that increases their rates of survival, growth and performance.
By combining the strength of emotion in storytelling and the power of branding sees COG Strategy’s products and services purposefully designed to create a sustainable go forward point for the brands and businesses that we are entrusted with.
Leadership and experience is everything when seeking a trusted partner for your project and business support.
COG Strategy is led by Luke Sullivan. A dynamic Sydney-born professional with a diverse design and marketing career.
Luke leads the design agency as a knowledgeable and dynamic captain at the helm. With professional experience across numerous industries, Lukes’ leadership at COG Strategy is brand aware and business considerate, which ensures that all brand and marketing briefs big and small, are driven through to commercial success.
The benefit of having a Managing Director with professional hands-on-the-tools experience ensures the transfer of real working knowledge throughout the agency. It also offers the COG Strategy service offering great depth and an honest transparent value.
Small businesses can unlock great value from a Sydney design agency by asking the right questions, fostering a positive working relationship, and seeking a partner who envisions their success. Together, we’ll create a powerful brand that paves the way for a prosperous future.
Let’s embark on this exciting journey, hand in hand!
