June 10, 2023
Marketing Strategy for Small Business
A marketing strategy from COG Strategy is a plan for how a small business will promote and sell its products or services to it's intended
Plus, you’d like your eCommerce Strategy Partner to know performance lead generation marketing like the back of their hand COG Strategy is an experienced and trusted Strategy Consultancy in Sydney. We offer a free briefing, start connecting your brand with business today.
Sell online, sure. Though without an eCommerce Strategy you’ll miss out on a podium finish.
With around two and a half million small to medium sized enterprises in Australia, it’s crazy to think that only a little under 15% have an online commerce solution, let alone a eCommerce strategy. With retail online in our country having a consistent year on year growth curve, roughly 40% annually, it’s hard to ignore huh? How’s this though… One in two sales are from a smart phone and handset mobile device.
So this year where will your increased sales come from? COG Strategy can give you the easy answer. online!
The eCommerce strategy solutions our digital agency delivers to our clients are tailored for their specific business model, position in their market, their competitors and expected sales turn over.
Our approach to developing advanced eCommerce strategies include the implementation of various techniques and methodologies. We micro-target our clients audience online. Establishing a clearly identifiable suite of user behaviours and characteristics. Once we define our clients niche market opportunity we can deliver specialised offers. When we supply this type of targeting we also need to personalise the eCommerce experience to website visitors. It’s all about delivering a user experience through a shopping and purchasing experience that is custom built for this user.
The cross platform and device usage of the targeted audience and consumer also needs to be considered. An obvious part of our digital advice today involves mobile, and eCommerce is fast becoming a online market place in your hand. COG strategists are experts at providing instructions to the COG Digital web developers to deliver a browsing experience that conforms to a well-structured navigation and user interface which drives sales, minimises cart abandonment and fosters a return of the user.
eCommerce strategies also need to use digital content to generate better leads and remain relevant to the target audience. Some user experience strategy and SEO / SEM strategy can assist in any eCommerce campaign and strategy. As users visit multiple channels our research will include user audits and the channels they’re likely to visit frequently. When we offer a seamless user experience across multiple channels, the sales will increase though more importantly users will recommend and return.
To meet any eCommerce growth a good strategy will accommodate logistics as this directly effects performance and the bottom line. Our best advice is to ensure product availability, reliable promotional offers and a trustworthy and dependable brand experience will consistently build brand equity and business performance.
Your all-in-one for small business. We know that small business in Australia requires a expert support partner that delivers results, provides value and ensures your business survives, grows and performs.
COG Strategy is an independent graphic design agency located in Sydney. Our focus is the survival, growth and performance of our clients businesses.
Established as a reliable strategy agency with over a decade in business, we welcome new partnerships and look forward to solving new problems with dynamic forward-thinking solutions.
We lead as a branding consultancy while operating as a design agency, providing our clients a unique offer that ensures small Australian businesses and brands have the best advice, knowledge and support that increases their rates of survival, growth and performance.
By combining the strength of emotion in storytelling and the power of branding sees COG Strategy’s products and services purposefully designed to create a sustainable go forward point for the brands and businesses that we are entrusted with.
Leadership and experience is everything when seeking a trusted partner for your project and business support.
COG Strategy is led by Luke Sullivan. A dynamic Sydney-born professional with a diverse design and marketing career.
Luke leads the design agency as a knowledgeable and dynamic captain at the helm. With professional experience across numerous industries, Lukes’ leadership at COG Strategy is brand aware and business considerate, which ensures that all brand and marketing briefs big and small, are driven through to commercial success.
The benefit of having a Managing Director with professional hands-on-the-tools experience ensures the transfer of real working knowledge throughout the agency. It also offers the COG Strategy service offering great depth and an honest transparent value.
Small businesses can unlock great value from a Sydney design agency by asking the right questions, fostering a positive working relationship, and seeking a partner who envisions their success. Together, we’ll create a powerful brand that paves the way for a prosperous future.
Let’s embark on this exciting journey, hand in hand!
