Hydroflux Company Launch Strategy


    COG Strategy is proud to deliver the Company Launch Brand Strategy for the Hydroflux Group.

  • The Brief. 

    The directors of the start up approached COG Strategy with a brief to deliver the brand strategy and brand architecture for what is now the Hydroflux Group of Companies throughout the world.

    Via their subsidiary companies, it was proposed that the Hydroflux business would provide design services, supply of equipment, operation contracts and engage in complete design and construct projects for virtually any business sector be it manufacturing, food processing, desalination, or municipal wastewater treatment.

    COG Strategy were briefed directly by the Hydroflux Directors and engineers. A professional, unified, focussed and committed team of water industry professionals forging ahead in the environmental industry with a proposed product range and service that would be designed to be economic, efficient and environmentally considered.

    Hydroflux wanted to launch confidently and be seen as a company that strives into the future putting innovative ideas and solutions into practise. Without a brand name, a clear vision on the creative direction or a brand architecture – the brief for COG Strategy was an awesome clean-slate opportunity to create a strategic foundation of assets that would support an aggressive launch and growth plan.

  • The Client.

    The Hydroflux Group is made up of established privately, owned Australian business dedicated to all aspects of water and wastewater treatment management systems.

    They service Australia via offices in Sydney and Melbourne, the Pacific region via their Fijian office and Europe via our established UK business. Their extensive experience along with the product range and services they can offer to our customers covers all the requirements for design or provision of solutions, equipment and services within the industrial and municipal treatment sectors.

    Their experience in the water and wastewater field is first class and sets an example for others to follow. They’re the business you can depend on.

  • The COG Strategy Solution.

    A forward thinking approach to developing a solid foundation for a new brand, while creating an agile framework that would enable business growth and versatility in brand marketing and business communications over the long term.

    COG Strategy held a series of workshops with the c-suite team, and also key senior management to understand the key business proposition and gather business intelligence prior to building any creative or digital assets. The workshops also enabled the Hydroflux team to be introduced to some new branding methods and terminology, and have a stake in how the brand would be built from the ground up.

    The workshops delivered The Blueprint which is still used by Hydroflux today to autonomously manage certain elements of the brand. COG Strategy lead out with strong business, brand and marketing strategies to deliver throughout the company line, and onto COG Digital and COG Design for launch projects.

    The parent company now includes a portfolio of separate companies to form the broader group which creates a huge amount of communication and ongoing strategy to manage. The solution was to enable the Hydroflux team hands on brand management though with strict protocol and handling instructions. With quarterly reviews and annual brand positioning workshops the team are responsible for honouring the original brand assets and marketing strategies set in place from launch date.

    Digital, print and outdoor marketing and communication strategies in place are all within the original brand strategy created by COG Strategy at company launch.

  • The Results.

    A suite of eight companies with independent brands and offices across Australia, New Zealand, Fiji and the UK.

    A complete through-the-line considered brand architecture for products with IP classification and rapidly expanding product categories and services. 

    Water l Science l Technology

    We know that the wastewater industry demands a high level of process and compliance. At Hydroflux®, we strive to provide our customers the most practical, efficient and commercially sound solutions that consistently perform.

  • COG Strategy was founded over 10 years ago!

    We’re experts at generating strategies that connect brand to business.

    As a core Brand Strategy Agency, we have experience working in a broad range of industries and business sectors.

    Our strategy solutions deliver true measurable results for our clients, which is why we are entrusted with hundreds of brands. Our focus is to build brand equity, ensuring business is supported by an active brand delivering leads, voice and value. Over the years we’ve gathered intelligence on each industry and continue to launch new businesses and brands, fix broken dreams and repair worn out ideas still to this day.

    To the right are just some of the clients that we’ve worked alongside to help them achieve their Brand Strategy goals.

    If you or your business want to get serious about Brand Strategy then you can trust COG Strategy’s experience and knowledge base.


  • COG-Strategy-Brand-Experience

What Our Clients Say

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    Steve Cope – Director Knockout Pest Control

  • We have worked with COG Strategy for a few years now developing online marketing programs and running extensive Google Adwords management. Their strategies are on point resulting on year-on-year growth 3 years running.

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    Karly Foster – Business Development Boystown Dunlea Centre

  • We gave COG Strategy a big brief to rebrand our 80 year old not for profit business. And as a Sutherland Shire charity with not a lot of budget to spend, they nailed it. Strategic thinkers with sound processes in place. They have a lot of knowledge and are willing to share it enabling our team to become better skilled along the way.

COG Strategy is a Sydney Branding Agency.

We’re business strategy professionals managing our clients brand assets which include all methods of marketing communications across all brand and business touch-points.

With the right brand management tactics and strategies the marketing communications of any brand will perform as a powerful business asset, delivering a performance based metric for bottom line success.

The COG Strategy goal is to ensure that a robust, accurate and tactical blueprint is presented and understood before a single dollar is spent on branding and marketing activities.

Our Brand Strategists and Marketeers are strategic in how they view your brand and its online communication. COG Strategy pursues commercial outcomes for our clients – we start with brand.

A brands marketing is how the core elements of the business is communicated to its targeted audience. Your brands customers are emotionally engaged at specific moments and stimulated by specific content that cuts through and makes an impact. The COG Strategy focus is to discover that initial ‘turn-on’ moment via real consumer
research and a strong insight.

COG Strategy provides commercial solutions for all types of brands. Our offer in directing strategy is well supported and considered and we ensure a professional and premium result.

Importantly our Sydney based team understands that all our clients brands are different, and that’s why the COG Strategy team love our job – continually thriving in the learning bubble that is branding.

To have your brands strategy managed call the
Sydney Strategy Agency (+61 2) 9523 6007

Ready to build brand equity with the premium in brand strategy?