Sydney Brand Strategy Agency

Sydney Brand Strategy Agency

Sydney Brand Strategy Agency. 100% Australian owned. Brand Strategy, Digital Strategy, Marketing Strategy, Business Strategy (02) 9523 6007

What To Expect When Partnering With COG Strategy?

Our approach to brand strategy is to connect it with business through research and insights.

As a Sydney strategy agency our team is unified in focused towards a couple of specific things. Firstly it is the value we offer our clients. A strategic marketing agency is a service based business, and each one of our team know that the added value we offer our clients as a strategy agency is when we react efficiently with a rapid response to briefs, clear and concise answers to questions and delivering strategic projects on time.

Secondly our Sydney marketing strategy company is focused on delivery real measurable results. From experience we know through the thousands of strategies our agency has delivered that the most successful brands are the ones using the real research and insight to achieve business growth and market share.

Thirdly, COG Strategy is focused towards lasting partnerships. These relationships we manage, prove to our clients that when quality business and brand strategies are part of their business approach, it delivers a more sustainable business model and achieves organic sales growth. We’re an Australian owned marketing company that has worked with a global roster of clients for over 10 years. During this time we have watched our business grow due to a strong referral network, simply from delivering project success for many businesses needing quality and reliable brand strategy and business services.

Welcome to COG Strategy, the small to medium sized business strategy experts for clients in Sydney and across Australia.

At Our Core We’re A Sydney Strategy Agency

Our strategy team is experienced in discovering truths and knowledge that can be directly applied to brand story and building business growth. COG Strategy is dynamic in our approach because we understand brand resonance and how to transfer this into any business.

Our brand strategy and methodologies are market tested and proven to build brand equity. COG Strategy are passionate about nurturing businesses that are needing to use technology in a more sophisticated way by delivering advice and strategies that combine smart thinking using the best technology. Once you become one of our clients that understand that ‘brand’ is a huge part of any business engine, you’ll be excited to see how new technologies can be implemented to bring brand and business together to deliver ongoing success.

A component to our brand strategy approach is tapping into the strengths of brand. How we do this is by discovering what they truly are (no guess work) via a mix of research and experience. We know that using strong insights from this research creates the opportunity for technology to deliver memorable experiences for your audience when they engage with the company and its marketing communications on any platform and media. This brand strategy process our Sydney Strategists follow is proven across all types of businesses and industries.

Business growth and brand value can be achieved through clever strategy – we just need you, the client, onboard. When a business realises that they can swap buying customers with innovative brand strategies, it wins! (It’s here COG Strategy get excited and is the core reason we get up and come to the office everyday).

Each team member from our Sydney brand strategy company knows that when we deliver winning strategies and sustainable business solutions, our clients will have a better chance of ongoing success on their own. Autonomy is key and we approach all of our business partnerships knowing we’ll have to set you free to run things on your own. With a comprehensive and clear briefing, right through to project success and aftercare, our brand strategists nurture brands and our client relationships like family – we need to ensure our work is taken right through to success. We’re a proud supporter of Australian jobs for Australian workers, so you can also connect with us on LinkedIn.

The clients using our brand strategy and technology advice are a mixture of SME’s (small to medium enterprise) through to large global corporations. COG Strategy thrive in partnerships with clients that understand that if they build first class brand strategies they will deliver sustainable futures that support the business year on year.

Our strategy agency is in Cronulla, Sutherland Shire, and our strategy service offer remains more competitive compared to some of our competition as we’re supported by the COG Branding Group and are able to use this as leverage with resources, our team and our skill set.

COG Strategy are a Full Service Agency and our entire suite of business solutions are available to our clients under the one roof. Our team are qualified career professionals and formally educated in graphic design, marketing, brand management and business. We perform as a creative library for all our clients.

If you need first class design solutions from one of Sydney’s leading Strategy Agencies, reach out today and begin building a strong agency relationship that will generate brand equity, and assist in sustainable business for the future.

How Our Strategy Agency Works

Small to Medium Business Experts.

Our brand strategy agency is unique in that we have the in-office team and resources to provide small to medium sized enterprises (SME’s) at-call ongoing business support. We’re here 24/7.

The COG Strategy service suite covers the design areas of Brand StrategyBusiness StrategyDigital StrategyResearch, Trend, InsightCampaign StrategyIdeation. These strategy offers are made instantly available to our clients marketing teams and business owners by way of unique desktop and mobile softwares which allow communication to flow from desktop to desktop – no matter where your team is located around the country.

COG Strategy is a leading brand strategy agency and our use of virtual technology and digital tools allows us to structure fast moving and reactive relationships with our clients. COG Strategy operate in fast times and we’re here to help you and your company keep up!

Our agency focus is long term relationships and sustainable business decisions. Our team get best results when we’re engaged with your brand and business over the cycle of a few business quarters, and our knowledge and experience increases, compounds and transforms us into industry experts with knowledge of your business and what it needs to achieve success.

The longer our brand strategists work deep within your business – the more knowledge is gathered and used to benefit the business through branding and marketing initiatives. With our innovative and technology first approach, what we learn is injected directly back into your business via tailored strategies that will assist your brand and its performance in the market.

The COG Strategy team are business savvy and passionate about all the brands we are entrusted with. Through the dedicated leadership from our senior partners we never forget that our clients are relying on us to work hard to succeed at every opportunity. Think of the COG Strategy as a cog in your businesses engine – you set our team spinning the full 360 degrees and we deliver the goods!

Our Full-Service Brand Strategy and Business Technology Offer

Brand Strategy

Brand strategy is critical to business success. Our strategic brand and business thinking is a consultative service, we also provide the tools, processes and know-how for building a brand from the ground up, or revamping an established one. We know that quality brand strategy requires considered planning to meet our client’s business goals and their broader brand visions.

COG Strategy’s Approach To Brand Strategy is to deliver clever, innovative and strategic branding. Our clients continue to work with us because of our full service approach, out of the box thinking and professional work ethic.

Our brand specialists listen, learn and develop our clients ideas into advanced and high quality brand strategies. Our team is unified in our methodology. This allows individual brilliance to shine and creative solutions to excel.

Learn More about Brand Strategy click here >

Business Strategy

COG Strategy is one of Sydney’s core business strategy agencies. We get to know your business, conduct thorough audits and deliver you an exceptional business strategy that will help your business achieve growth and success.

At COG Strategy, our strategic branding agency delivers premium-branding strategies for small to medium size businesses through to large corporations. Our brand audits are clear and detailed. This means that we can deliver your business a completely tailored business strategy.

For all our clients our aim is to deliver clever, innovative and strategic business thinking and solutions. Our clients continue to work with us because of our full service approach and professional work ethic. We are an established Sydney business strategy agency motivated to provide our clients advanced strategy solutions that make a commercial difference in their business performance and to their brand equity.

At COG Strategy our business specialists listen, learn and develop our clients ideas into advanced and high quality business strategies. Our team is unified in our methodology. This allows individual brilliance to shine and creative solutions to excel.

Learn More about how COG Strategy can elevate your business via first class business solutions click here >

Digital Strategy

COG Strategy is a Sydney digital strategy agency. Our service is to provide insight into our clients businesses which help them understand the required strategic path to improving their business online.

We truly believe we can achieve online success for any brand and business via our digital strategy services. We know that each of our clients businesses and brands are unique, so we work closely to understand our clients digital assets and core business objectives before we get stuck in.

Successful websites and online businesses all start with a tight digital strategy. It’s our job to provide guidance to our clients and help them understand what path and digital strategy is the most appropriate for their brand and business online.

The COG Strategy approach is to develop a close working relationship with our clients which assists in understanding our client’s own strategies and digital focus. When we’re aligned with our clients goals and ambitions our strategy services become that much more relevant and understood.

For more information on COG Strategy Digital solutions, click here >

Research Trend Insight

COG Strategy is a Sydney based full service market research agency. We utilise a blend of traditional and leading edge online methodologies to conduct research that gets to the core of our clients business issues.

In order to deliver powerful research, insights and tangible outcomes for our clients. We are focused on delivering great thinking in actionable plans. It’s what sets our clients apart from their competition.

COG Strategy is focused on delivering information for our clients and their businesses, brands and projects that is true, researched, accurate and useful. We know that many businesses and brands skimp on the ever important key insights of their audience and consumers. This is why our clients often leave their competition for dead – we ensure their marketing activity has come from astute decision making in the research and insight phases prior to any investment in campaigning and project execution.

The COG Strategy approach to researching, trend and insight involves asking questions, mining data, digital analytics, target audience research, market analysis, focus groups, interviews, workshops, market segmentation, concept and product testing, shopper research, product reviews, competitor activity analysis, in market activity audits. We assess, we think, we engage.

Learn more about how we perform research and discover insights here or get in touch today by calling our Cronulla office on (02) 9523 6007.

Campaign Strategy

COG Strategy deliver our clients ideas, brand values and key business offers through short term strategic marketing campaigns. We ensure both business and audience are winners in the work we create.

Our approach to delivering campaign strategy marketing campaigns is to begin at the strategic planning phase. Gaining a comprehensive understanding of our clients target market and audience. We then identify the unique selling proposition to develop tailored communication messages for the campaign. We know that by spending time upfront in the strategic phase ensures that the full service marketing plan we implement is most effective at targeting your next customers and the business. Everyone’s a winner!

Building excellent campaign experiences for our clients audience includes a compelling vision which will attract, delight and stimulate. This is one that is initially shared between COG and our clients, then reaffirmed by the targeted consumer, customer and/or audience in their responses and reactions.

Learn more about how we execute campaign strategy here or get in touch today by calling our Cronulla office on (02) 9523 6007.


The COG Strategy agency in Sydney comes up with banging ideas – put simply. It’s a great place to watch the world grow exponentially in complexity. As creative marketing professionals the ability to generate original ideas is becoming more difficult day by day. It’s a demanding gig… new ideas daily.

At COG Strategy we’re all about pursuing positive things that change the way people interact and respond using technology. When our clients use our ideas to deliver positive brand experiences it gives us a real kick.

Our Ideation services can be applied to any business, brand, product or service. Clients come to us for ideas when they’ve run out of their own.

Learn more about how we generate ideas click here – or get in touch today by calling our Sydney office on (02) 9523 6007.

Leadership and Experience

COG Branding is led by Luke SullivanA dynamic Sydney-born professional with a diverse design and marketing career, Luke leads the Sydney branding agency as a knowledgeable and dynamic captain at the helm. With professional experience across numerous industries, Lukes’ leadership at COG Branding is brand aware and business considerate, which ensures that all brand and marketing briefs big and small are driven through to commercial success.

The benefit of having a Managing Director with professional hands-on-the-tools experience ensures the transfer of real working knowledge throughout the agency. It also offers the COG Branding service offering great depth and an honest transparent value.

For myself, directing COG Branding has brought truth to the statement ‘Choose a job you love, and you will never have to work a day in your life’. I have a passion for creative design and strategic thinking, these elements will always be at my core. My aim is to have COG Branding Group remain as a respected brand resource for our clients today, and those of tomorrow. What I know to be true is that transforming the brands of our clients to success is a privilege, while it is also a thrill. Creating great business and new relationships is only a phone call away, so get in touch and build your brand with us!