Business Strategy

In easy to understand terms, business strategy is a strategy that sets out a businesses desired goals and objectives. This plan typically covers a period of between 3-5 years.

In more technical terms, a business strategy focuses on major resource issues. A brand strategy agency defines a business strategy by meticulously aligning the brand’s purpose, values, and objectives with overarching business goals. It is the master plan that the management uses to secure a competitive market position, carry on its operations, satisfy customers and achieve the primary goals of the business. Through in-depth analysis, COG Strategy identify target audiences, market positioning, and competitive landscapes.

COG Strategy agency formulates a comprehensive plan, outlining how the brand will communicate its unique value proposition, build customer relationships, and differentiate itself in the market. This strategic roadmap guides all aspects of the business, from marketing initiatives to customer experiences, ensuring a cohesive and resonant brand presence. Our expertise lies in crafting a tailored business strategy that not only reflects the brand essence but also drives sustainable growth and success.

At COG Strategy, our strategic consultancy delivers strategies for small to medium size businesses through to large corporations. Our approach to Business Strategy is clear, detailed and built around common sense logic small business can understand.

As a professional and well-established strategy agency, we know that the key to success is through clear and concise communication. We deliver your business a bespoke and customised tailored business strategy that will be achievable to implement.

Business strategy is crucial to ensuring the success of your business as it:

1. Establishes A Firm Sense Of Direction – A business strategy outlines the direction in which you want your company to travel. It plays a vital role in establishing realistic goals and objectives that are in line with the businesses vision and mission statements. The business strategy provides you with a concrete foundation from which your company can grow, analyse its success and set up the framework for efficient decision-making.
2. Allows You To Be Proactive – All market leaders are proactive in their decision-making rather than reactive. If you’re attempting to increase your companies market share a business strategy will dramatically impact the way your company makes crucial decisions in regards to market trends, technological advancements, and unfavourable scenarios.
3. Increases Market Share & Profitability – A successful business strategy will provide your company with valuable insights on market trends, customer segments, your products & services, market position and potential market opportunities. This information allows you to be more strategic in your sales and marketing efforts that in turn can help to increase your businesses bottom-line.
4. Creates Longevity – The world is consistently changing. Depending on your industry the rate of the changes may be extremely rapid or a tad laggard. However, a business strategy will help you to plan for the future and ensure your companies survival.
5. Fosters Creativity – A business strategy plays an important role in identifying unique selling propositions. USP’s are points of difference for your business that help to elevate your business above your competition. A business strategy will focus on making these USP’s the hero of your strategy to differentiate your brand, add value to your company and ultimately increase your bottom-line.

All of our strategy experts are in-house in our Sydney strategy agency. We do not offshore any of our strategy projects. Our strategy team will help you to develop a business strategy that is tailored to your company.

We offer a suite of business strategy services including:

• Brand Audits
• Start Up Strategy
• Repositioning Strategy
• Business Strategy
• Corporate Strategy
• Business Development Strategy

At COG Strategy we have an easy step-by-step process that ensures the technical aspects of the brief are met. The steps involved in business strategy include:

1. Business Strategy Briefing
2. Business Strategy Scope of Works
3. Brand Audit & Business Research
4. Key Insights – Brand Insights, Business Insights, Customer & Audience Insights, Product & Services Insights
5. Strategy Implementation
6. Strategy Management
7. Aftercare
8. Client Check-in & Strategy Realignment

The COG Strategy offer is the premium strategy consultancy in Sydney. Our aim is to deliver clever, innovative and strategic marketing and business strategies to Australian small business. Our clients continue to work with us because of our full service approach, out of the box thinking and professional work ethic.

We are an established Sydney agency motivated to provide our clients advanced strategy solutions that make a commercial difference in their business performance and to their brand equity.

At COG Strategy our brand specialists listen, learn and develop our clients ideas into advanced and high quality brand strategies. Our team is unified in our methodology. This allows individual brilliance to shine and creative solutions to excel.

COG Strategy is a leading brand Agency based in Sydney. We are strategy and brand experts and help your business achieve success.

It’s About Your Business.

COG Strategy is an independent brand strategy agency located in Sydney. Our focus is the survival, growth and performance of our clients businesses.

Established as a reliable strategy agency with over a decade in business, we welcome new partnerships and look forward to solving new problems with dynamic forward-thinking solutions.

We lead as a marketing consultancy while operating as a strategy agency, providing our clients a unique offer that ensures small Australian businesses and brands have the best advice, knowledge and support that increases their rates of survival, growth and performance.

By combining the strength of marketing strategy and the power of business strategy sees COG Strategy’s products and services purposefully designed to create a sustainable go forward point for the brands and businesses that we are entrusted with.

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Leadership And Experience

COG Strategy is led by Luke Sullivan. A dynamic Sydney-born professional with a diverse marketing career.

Luke leads the strategy agency as a knowledgeable and dynamic captain at the helm. With professional experience across numerous industries, Lukes’ leadership at COG Strategy is brand aware and business considerate, which ensures that all brand and marketing briefs big and small, are driven through to commercial success.

The benefit of having a Managing Director with professional hands-on-the-tools experience ensures the transfer of real working knowledge throughout the agency. It also offers the COG Strategy service offering great depth and an honest transparent value.

Small businesses can unlock great value from a Sydney Strategy agency by asking the right questions, fostering a positive working relationship, and seeking a partner who envisions their success. Together, we’ll create a powerful brand that paves the way for a prosperous future.

Let’s embark on this exciting journey, hand in hand!