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Start Up Strategy

We know you need a trusted professional partner to develop a start up business strategy.

It needs to be affordable, clever, methodical and consider resources, capital, the market and the brand. Plus, you’d like your strategy partner to create a critical path for marketing and brand development. COG Strategy is an experienced and trusted Strategy Consultancy. We offer a free briefing, start connecting your brand with business today.

The focus for our Sydney Strategy Agency and our Start Up Business Strategies is to ensure a research and insights form the spine of the blueprint, so you don’t have to Start Again.

COG Strategy assist our clients with their starts up by helping them choose where best to compete.

We assist in refining the actual target audience and market by researching the actual true opportunity and what is the realistic revenue stream.

Our Start Up strategy includes identifying unique business assets, we get to the bottom of truly why will our clients new goods and/or services appeal to its targeted customers.

Some of our clients are business owners, and they’ve noticed many of the core new business concepts and associated strategy are heavily focused on technology, and flooded with data and information. A start up strategy today is very different than one 5 years ago. Today our target audience can be located in every corner of the world, 24/7.

Our strategies go about making the decision on how to win the selected market by research, insight and strategic thinking. We can build in a differentiation strategy, or a low-cost volume strategy. Our advice is always in the interests of our clients businesses with the big idea to create and launch businesses and brands with longevity.

Any strategy today includes the resources to connect with an audience via personalised content. Because of technology, its rate of change and how quickly information is delivered, any start up strategy needs to stay close to the orbit of technology to reach launch phase. We’re a proven Strategy Consultancy and are able to apply our knowledge from all our professional experience from all sectors in every project we start.

Our start up services follow a carefully methodical approach which involves the given points

Goals and Visions: We make sure we distinguish between the two. And we make sure we have a firm set for both at project commencement.

Market Choice: We know if the client is passionate about their market, they’ll have more chance of succeeding.

Capital Investment: There are numerous ways to fund a start up. If you didn’t inherit money from a rich uncle, we’ll advise you on the best locations for your capital.

Your Team: You can’t be everything to everyone, and you surely can’t be everything to your business forever. Engaging a team is a challenge we know to be necessary

Market Share: If your idea has a market that is not yet tapped, then it’ll be a cheaper start up offer. You still need the fundamentals in launch, though with no competitors… Yes.

Business Growth and Change: While you never want to think ahead, COG Strategy create space in the Start Up Plan to make sure our clients business can grow if needed, quickly.

We advise all our Start Up clients to do a business plan, a roughy, something on paper at least before we start. We’ll put the polish on it though a little from client side first really goes a long way. The outcome from our clients homework creates an awesome relationship with our team. A mutual client / agency relationship with the common understanding of the bigger picture pursues success.

COG Strategy are expert strategists. We provide the most current advice for new businesses to get off the ground.

Your all-in-one for small business. We know that small business in Australia requires a expert support partner that delivers results, provides value and ensures your business survives, grows and performs.

It’s About Your Business.

COG Strategy is an independent graphic design agency located in Sydney. Our focus is the survival, growth and performance of our clients businesses.

Established as a reliable strategy agency with over a decade in business, we welcome new partnerships and look forward to solving new problems with dynamic forward-thinking solutions.

We lead as a branding consultancy while operating as a design agency, providing our clients a unique offer that ensures small Australian businesses and brands have the best advice, knowledge and support that increases their rates of survival, growth and performance.

By combining the strength of emotion in storytelling and the power of branding sees COG Strategy’s products and services purposefully designed to create a sustainable go forward point for the brands and businesses that we are entrusted with.

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Leadership and experience is everything when seeking a trusted partner for your project and business support.

Leadership And Experience

COG Strategy is led by Luke Sullivan. A dynamic Sydney-born professional with a diverse design and marketing career.

Luke leads the design agency as a knowledgeable and dynamic captain at the helm. With professional experience across numerous industries, Lukes’ leadership at COG Strategy is brand aware and business considerate, which ensures that all brand and marketing briefs big and small, are driven through to commercial success.

The benefit of having a Managing Director with professional hands-on-the-tools experience ensures the transfer of real working knowledge throughout the agency. It also offers the COG Strategy service offering great depth and an honest transparent value.

Small businesses can unlock great value from a Sydney design agency by asking the right questions, fostering a positive working relationship, and seeking a partner who envisions their success. Together, we’ll create a powerful brand that paves the way for a prosperous future.

Let’s embark on this exciting journey, hand in hand!




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