Start Up Strategy

We know you need a trusted professional partner to develop a start up business strategy.

It needs to be affordable, clever, methodical and consider resources, capital, the market and the brand. Plus, you’d like your strategy partner to create a critical path for marketing and brand development.

  • COG Strategy is an experienced and trusted Sydney Brand Strategy agency. We offer a free briefing, start connecting your brand with business today. (+61 2) 9523 6007


The focus for our Sydney Strategy Agency and our Start Up Business Strategies is to ensure a research and insights form the spine of the blueprint, so you don’t have to Start Again.

COG Strategy assist our clients with their starts up by helping them choose where best to compete. We assist in refining the actual target audience and market by researching the actual true opportunity and what is the realistic revenue stream.

Start Up Strategy

Our Start Up strategy includes identifying unique business assets, we get to the bottom of truly why will our clients new goods and/or services appeal to its targeted customers.

Some of our clients are business owners, and they’ve noticed many of the core new business concepts and associated strategy are heavily focused on technology, and flooded with data and information. A start up strategy today is very different than one 5 years ago. Today our target audience can be located in every corner of the world, 24/7.

Our strategies go about making the decision on how to win the selected market by research, insight and strategic thinking. We can build in a differentiation strategy, or a low-cost volume strategy. Our advice is always in the interests of our clients businesses with the big idea to create and launch businesses and brands with longevity.

Any strategy today includes the resources to connect with an audience via personalized content. Because of technology, its rate of change and how quickly information is delivered, any start up strategy needs to stay close to the orbit of technology to reach launch phase. COG Strategy apply our knowledge from all our experience with business, all the business that The COG Branding Group has ever come across is what legitimises our strategic offers.

Our start up services follow a carefully methodical approach which involves the points below

Goals and Visions: We make sure we distinguish between the two. And we make sure we have a firm set for both at project commencement.
Market Choice: We know if the client is passionate about their market, they’ll have more chance of succeeding.
Capital Investment: There are numerous ways to fund a start up. If you didn’t inherit money from a rich uncle, we’ll advise you on the best locations for your capital.
Your Team: You can’t be everything to everyone, and you surely can’t be everything to your business forever. Engaging a team is a challenge we know to be necessary
Market Share: If your idea has a market that is not yet tapped, then it’ll be a cheaper start up offer. You still need the fundamentals in launch, though with no competitors… Yes.
Business Growth and Change: While you never want to think ahead, COG Strategy create space in the Start Up Plan to make sure our clients business can grow if needed, quickly.

We advise all our Start Up clients to do a business plan, a roughy, something on paper at least before we start. We’ll put the polish on it though a little from client side first really goes a long way. The outcome from our clients homework creates an awesome relationship with our team. A mutual client / agency relationship with the common understanding of the bigger picture pursues success.

COG Strategy are expert strategists. We provide the most current advice for new businesses to get off the ground. As we’re the strategic offer from the COG Branding Group our clients get best value from our services when their strategy projects are activated and deployed by our COG Design and COG Digital teams. Our group offers a unique synergy of services run by professionals.