COG Strategy is a Sydney digital strategy agency. Our service is to provide insight into our clients businesses which help them understand the required strategic path to improving their business online.
Successful websites and online businesses all start with a tight digital strategy. It’s our job to provide guidance to our clients and help them understand what path and digital strategy is the most appropriate for their brand and business online. We truly believe we can achieve online success for any brand and business via our digital strategy services. We know that each of our clients businesses and brands are unique, so we work closely to understand our clients digital assets and core business objectives before we get stuck in.
The COG Strategy approach is to develop a close working relationship with our clients which assists in understanding our client’s own strategies and digital focus. When we’re aligned with our clients goals and ambitions our strategy services become that much more relevant and understood.
What Is Digital Strategy?
Digital strategy is an evolving and fluid term. It can mean a variety of different things depending on what type of businessperson you ask.
Simply put, a digital strategy is a plan that seeks to align data assets and technology-focused objectives. It involves selecting in which technologies your business will invest in and how these technologies will help to boost the performance of your workforce and bottom-line.
What are the Key Components Of A Digital Strategy?
At COG Strategy we are experienced in all types of branding and business strategies. As branding experts, we understand that for a digital strategy to be successful it must touch on:
- Online Positioning & Presence – When we create a digital strategy we begin by evaluating how your company is perceived online by your target audience and other businesses. We do this by analyzing your companies website, social media profiles, advertising profiles and backlinks from other websites.
- Digital Marketing – Next we thoroughly evaluate all of your company’s digital marketing efforts past and present. Digital marketing is the promotion of your company online. Our partners in COG Digital offer a wide range of digital marketing services if your business requires assistance in this field.
- Selling Online – Following this we analyse your company’s current approach to online selling. We attempt to find how successful has it been and what has and hasn’t worked.
- Customer Interaction – Next up, we look at the ways that your company interacts with its customers. We evaluate whether they are using mobile devices, desktop computers, social media, traditional phone calls, etc etc. If the success of your business is based around regular customer interactions then we may recommend implementing a CRM system.
- Security – Finally, we look at the policies and protection systems that your company currently is using to protect its digital assets. This crucial step often involves staff policies for accessing and storing company data, cloud-based backup systems and secure software payment systems.
What Are The Benefits Of Digital Strategy?
At COG Strategy, our strategic branding agency delivers high level branding strategies for small to medium size businesses through to large ASX listed corporations. Our brand audits are extremely thorough ensuring you a uniquely tailored digital strategy.
As a professional and well-established branding agency, we believe that establishing solid relationships and always providing clear communication is the key to strategy success.
Digital strategy is vital to ensuring the longevity of your business as it can help:
- Set Goals – Our digital strategy will set up specific and measurable goals that will empower your team to capitalize on the value of certain target areas and determine top priorities. We envision where you’d like your company to be in 5 years, then work back from there to build a strategy that will be successful in delivering this.
- Set Measurable KPI’s – It seems crazy but a lot of small to medium size businesses do not set KPI’s! By establishing KPI’s that are relevant and most importantly achievable, this helps embed some structure and direction in your company.
- Invest For The Future – A digital strategy helps to further cement your company direction by focusing on what your industry may look like in 3-5 years. By sitting down and discussing changes in industry, technology and policy, you enable your business to make smarter investment choices today.
- Obtain Resources & Support – By firmly building a future digital strategy you foster teamwork and a collaborative workplace. A happier and healthier workplace with a sense of purpose has continually been proven to positively help companies bottom-lines and product added value.
- Divide Your Resources – The digital strategy will also allow your company to identity potential opportunities in the market place and prioritize in order of importance to your business.
What types of Digital Strategy do we offer?
All of our branding experts are in-house in our Sydney branding agency. We do not offshore any of our branding projects. Our branding team will help you to create a digital strategy that is tailored to your company.
We offer a suite of digital strategy services including:
- Journey Mapping
- User Experience
- Content Strategy
- eCommerce Strategy
- Social Media Strategy
- Digital Strategy
- Digital Marketing Strategy
- Online Marketing Strategy
What are the steps involved in Digital Strategy?
At COG Strategy we have an easy step-by-step process that ensures the technical aspects of the brief are met.
The steps involved in digital strategy include:
- Digital Strategy Briefing
- Digital Strategy Scope of Works
- Brand Audit & Business Research
- Key Insights – Brand Insights, Business Insights, Customer & Audience Insights, Product & Services Insights, Platform Insights
- Strategy Implementation
- Strategy Management
- Client Check-in & Strategy Realignment
COG Strategy’s Approach To Digital Strategy
At COG Branding Agency Sydney, our aim is to deliver clever, innovative and strategic branding. Our clients continue to work with us because of our full service approach, out of the box thinking and professional work ethic.
We are an established Sydney branding agency motivated to provide our clients advanced strategy solutions that make a commercial difference in their business performance and to their brand equity.
At COG Strategy our brand specialists listen, learn and develop our clients ideas into advanced and high quality brand strategies. Our team is unified in our methodology. This allows individual brilliance to shine and creative solutions to excel.
Since the start of the coronavirus pandemic, no doubt you’ve been keeping a close eye on how audiences around the world are turning to platforms like YouTube and Zoom etc.
All of the ways people are using online video to fulfil timely needs, whether it’s to cope with social isolation, replicate essential services, indulge their passions, or simply find community – is front and centre for many right now.
Let’s aim for better things in 2021, let’s aim for Business Survival and Sustainability. There’s an opportunity in this rubbish-of-a-year 2020. This year has largely sucked right? For many businesses it’s been torture and for families and individuals it’s been a horror show. Though it won’t be like this forever. (Cue 2021) Don’t squander the […]