Decisions that are made from something other than a guess are the best kind.
COG Strategy is a Sydney based full service market research agency. We utilise a blend of traditional and leading edge online methodologies to conduct research that gets to the core of our clients business issues.
In order to deliver powerful research, insights and tangible outcomes for our clients. We are focused on delivering great thinking in actionable plans. It’s what sets our clients apart from their competition.
COG Strategy is focused on delivering information for our clients and their businesses, brands and projects that is true, researched, accurate and useful. We know that many businesses and brands skimp on the ever important key insights of their audience and consumers. This is why our clients often leave their competition for dead – we ensure their marketing activity has come from astute decision making in the research and insight phases prior to any investment in campaigning and project execution.
The COG Strategy approach to researching, trend and insight involves asking questions, mining data, digital analytics, target audience research, market analysis, focus groups, interviews, workshops, market segmentation, concept and product testing, shopper research, product reviews, competitor activity analysis, in market activity audits. We assess, we think, we engage.
Read more below on how COG Strategy can help your brand and business succeed.
If you would like discuss our Digital Strategy Services or require more information, call us today on (+61 2) 9523 6007
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Consumer Needs And 2020 Video Trends
Since the start of the coronavirus pandemic, no doubt you’ve been keeping a close eye on how audiences around the world are turning to platforms like YouTube and Zoom etc.
All of the ways people are using online video to fulfil timely needs, whether it’s to cope with social isolation, replicate essential services, indulge their passions, or simply find community – is front and centre for many right now. -
Business Growth, Sustainability and Survival
Let’s aim for better things in 2021, let’s aim for Business Survival and Sustainability. There’s an opportunity in this rubbish-of-a-year 2020. This year has largely sucked right? For many businesses it’s been torture and for families and individuals it’s been a horror show. Though it won’t be like this forever. (Cue 2021) Don’t squander the […]