June 10, 2023
Marketing Strategy for Small Business
A marketing strategy from COG Strategy is a plan for how a small business will promote and sell its products or services to it's intended
Social Culture Trend solutions from COG Strategy, the Strategy Consultancy in Sydney. Effective strategy is created by innovative thinking and astute trend awareness. We identify trends, compile data and analyse the results to develop marketing insights.
Learn moreMarket Research solutions from COG Strategy, the Strategy Consultancy in Sydney. Results come from insights, and these come from research. We’re passionate about identifying key insights and translating them into brand assets. We decode facts, explore stories and embark on unique journeys to discover new information.
Learn moreCOG Strategy is a Sydney based full service market research agency.
In order to deliver powerful research, insights and tangible outcomes for our clients. We are focused on delivering great thinking in actionable plans. It’s what sets our clients apart from their competition.
COG Strategy is focused on delivering information for our clients and their businesses, brands and projects that is true, researched, accurate and useful. We know that many businesses and brands skimp on the ever important key insights of their audience and consumers. This is why our clients often leave their competition for dead – we ensure their marketing activity has come from astute decision making in the research and insight phases prior to any investment in campaigning and project execution.
The COG Strategy approach to researching, trend and insight involves asking questions, mining data, digital analytics, target audience research, market analysis, focus groups, interviews, workshops, market segmentation, concept and product testing, shopper research, product reviews, competitor activity analysis, in market activity audits. We assess, we think, we engage.