Marketing Strategy for Small Business

A marketing strategy from COG Strategy is a plan for how a small business will promote and sell its products or services to it’s intended audience.

Small Business Marketing Strategy

June 10, 2023

What is a marketing strategy?

A marketing strategy is a plan for how a company will promote and sell its products or services. It typically includes a market analysis, target audience identification, and a plan for reaching and engaging with that audience, such as through advertising, promotions, and public relations.


How should a marketing strategy be used?

The general direction and choices of a business’s marketing initiatives should be guided by a marketing strategy. It needs to be evaluated and modified frequently to make sure it stays in line with the company’s objectives and adapts to market developments. The strategy should guide the creation of particular marketing plans and tactics and be used to assess how successful those efforts were.


What things should be included in a marketing strategy?

Generally, a small marketing business strategy will include the following components:

Market analysis: A look at the industry, rivals, and target market including its demands and demographics.

Identification of the target audience: A precise description of the particular client base that the company is aiming to attract.

The term “unique selling proposition” (USP) refers to a claim that details how a company’s goods or services are distinct and beneficial to customers.

Marketing goals and objectives: concrete, quantifiable, and doable benchmarks for the company’s marketing initiatives.

Marketing mix: A strategy outlining how a company would employ the “4 Ps” of marketing to connect with and engage its target market.

Action plan: A list of specific strategies that will be employed to carry out the marketing strategy such as public relations, advertising, and promotions.

Success is measured and evaluated using metrics that allow the marketing strategy’s efficacy to be tracked and if necessary, modified.


How does a marketing strategy benefit a small business?

A marketing plan has many advantages for small businesses. It aids the company in identifying its target market and concentrating its efforts on contacting and interacting with that market. Clearly defining goals and objectives as well as gauging the success of marketing initiatives are also helpful. A strong marketing plan can also boost a small company’s competitiveness and chances of success.


How can a small business use a marketing strategy?

A small business might employ its marketing plan in a number of ways.

To direct the general course of its marketing initiatives: The marketing strategy offers a direction for the company to take in order to connect with and engage its target market.

To assist in the creation of particular marketing strategies and tactics: To reach and engage the target audience, precise plans and methods should be developed using the marketing strategy.

To gauge and assess the success of marketing initiatives: Metrics for measuring the success of the company’s marketing initiatives should be included in the marketing plan so that it can be modified as necessary.


Why should a small business get a professional marketing strategy developed?

A professional marketing strategy should be created for a small business since it can help to ensure that the company’s marketing initiatives are well-informed, well-planned, and successful. A small firm can also benefit from a competent marketing plan by recognising possibilities, avoiding pitfalls, and making wiser decisions.


Is a marketing strategy expensive?

Depending on the service you select, a professional marketing strategy may cost more or less but it is typically not regarded as pricey. Costs for marketing companies (e.g., COG Strategy) and consultants can range from a few hundred to a few thousand dollars depending on their fees. However, it’s crucial to keep in mind that spending money on creating a marketing strategy might pay off in the long term by boosting sales, increasing brand recognition and expanding the company.


What type of marketing strategies are there?

Various marketing tactics are available for use by businesses, such as:

Product-based approaches: These concentrate on the qualities and advantages of a good or service.

Strategies focused on prices: These put the emphasis on choosing prices that are both competitive and appealing to consumers.

Place-based strategies: These concentrate on delivering goods and services to consumers where they want to purchase them.

Promotion-based strategies: These concentrate on using public relations, sales promotions, advertising, and personal selling to reach out to customers.

Strategies for integrated marketing communications: These put the emphasis on developing a unified and integrated message across numerous marketing channels.

Digital channels like websites, social media, email, and mobile apps are the emphasis of these marketing techniques.


What sort of professionals deliver marketing strategy services?

There are several experts who can provide services in marketing strategy, including:

Brand Marketing agencies: Companies that focus on offering marketing assistance to companies of various sizes.

Marketing consultants: People who work independently to provide marketing services to businesses.

Independent experts who specialise in creating brand strategy for companies, also known as freelance brand strategists.


Should you use a strategy agency or freelance brand strategist to perform a marketing strategy?

The particular requirements of the organisation will determine whether a strategy agency or a freelance brand strategist should execute a marketing plan. While a freelance brand strategist may be a better option for a company that needs assistance with a particular element of its marketing, a strategy agency may be a better alternative for a company that requires a holistic marketing strategy that encompasses many various areas. 

It’s crucial to consider the professional’s experience, portfolio, and area of speciality to choose the best fit for your company.


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