Journey Mapping and User Experience (UX)

We know you need a proven strategy expert to nurture your users brand journey and user experiences.

Your strategy partner needs to be affordable, a dynamic thinker, and deliver performance focused advice. Plus, you’d like to have UX recommendations implemented on your website. COG Strategy is an experienced and trusted Sydney Strategy Consultancy. We offer a free briefing, start connecting your brand with business today.

At COG Strategy our digital journey mapping service focuses on converting website users into website customers.

Strategic journey mapping creates awesome user experience. The better we do this for our clients, the more efficient the business becomes online.

Our studio takes great care in the user experience (UX) we build into our clients websites. It’s what makes them unique, different to their competitors, and it’s why our clients are willing to take and act on our advice. When we define our users path by journey mapping, we can begin to create strategy around it.

A customer’s journey map reveals a story of a website users online experience: from initial entry, through the process of engagement and into a long-term relationship. COG Strategy offer a tailored website Journey Mapping and Website User Experience service that follows a methodology and process to achieve success.

A journey map will reveal specific user behaviour, which when applied to many users will deliver information on how well a website does its job. It identifies key interactions that the website user has with the online offer and service. It delivers information about the user’s motivations for each section of the website. An online journey map has a goal to teach the business more about their online customers and what sort of user experience is best for them.

We can develop cross-platform experience for our clients too, which involves understanding how our clients customers use both physical and virtual business touch-points together.

We begin with the website architecture and quickly form prototypes in design that meet the current user behaviour and journey. We map this, assess it to know what works and what doesn’t, where things are bouncing and abandonment is occurring. This is part visualisation too as not all website users follow the same journey, nor do they have the same user experience. We know a website can’t be everything to every user, so we insert flexibility and options into the journey map where possible.

Through research and real data collected our website architecture becomes more like information architecture, and our prototyping takes shape. Add in some navigation planning and the site architecture has a menu and a strategic structure for online information. From researching what is currently in function online, and researching what the current users are doing and their online behaviours, we can implement change which offers better UX and offers a new targeted audience the journey they desire, plus supporting the existing users.

COG Strategy are expert digital strategists. We’re all about providing the best advice and programs for business and brand to succeed online.

Your all-in-one for small business. We know that small business in Australia requires a expert support partner that delivers results, provides value and ensures your business survives, grows and performs.

It’s About Your Business.

COG Strategy is an independent graphic design agency located in Sydney. Our focus is the survival, growth and performance of our clients businesses.

Established as a reliable strategy agency with over a decade in business, we welcome new partnerships and look forward to solving new problems with dynamic forward-thinking solutions.

We lead as a branding consultancy while operating as a design agency, providing our clients a unique offer that ensures small Australian businesses and brands have the best advice, knowledge and support that increases their rates of survival, growth and performance.

By combining the strength of emotion in storytelling and the power of branding sees COG Strategy’s products and services purposefully designed to create a sustainable go forward point for the brands and businesses that we are entrusted with.

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Leadership and experience is everything when seeking a trusted partner for your project and business support.

Leadership And Experience

COG Strategy is led by Luke Sullivan. A dynamic Sydney-born professional with a diverse design and marketing career.

Luke leads the design agency as a knowledgeable and dynamic captain at the helm. With professional experience across numerous industries, Lukes’ leadership at COG Strategy is brand aware and business considerate, which ensures that all brand and marketing briefs big and small, are driven through to commercial success.

The benefit of having a Managing Director with professional hands-on-the-tools experience ensures the transfer of real working knowledge throughout the agency. It also offers the COG Strategy service offering great depth and an honest transparent value.

Small businesses can unlock great value from a Sydney design agency by asking the right questions, fostering a positive working relationship, and seeking a partner who envisions their success. Together, we’ll create a powerful brand that paves the way for a prosperous future.

Let’s embark on this exciting journey, hand in hand!





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