Brand strategy is a long-term plan for the growth and management of a small businesses plan. COG Strategy provides a guide on brand strategy.

A key responsibility I have is to reaffirm business owners that you can easily be distracted from what actually works. What will always work are real conversations with people, like the chat I had with old mate in the surf.

So many business owners don’t believe that brand is an important element to consider – we don’t agree, and here is why. As great as you think your product is, there are thousands out there who are selling either the same thing or a different product that can give the same result. And if your […]

What we really get a kick out of at COG Branding is when we get to work with businesses that are lost in the woods with their brand but don’t have the resources to find their way out.

The old school reactions of downsizing activities in a slowing economy may not always be the best move. With our current knowledge and technology, experts recommend increasing your marketing with new strategies to fit the climate. Remember, marketing is an investment for future business and sales growth – you only get if you put in. […]