Ultra Violet “communicates originality, ingenuity and visionary thinking” – BOOM! Just like COG Strategy.
“The colour we select to be our Pantone Colour of the Year is one which we think best communicates what is taking place in our global culture at a moment in time” says vice president of Pantone Laurie Pressman.
To select the colour the Pantone team analyses trends and looks out for “the colour we see as ascending and building in importance”.
They look at popular travel destinations, street style,fashion, entertainment, films in production, travelling art collections and new artists, design and socio-economic conditions. “Influences may also stem from new technologies, materials, textures and effects that impact colour, relevant social media platforms and even up-coming sporting events that capture worldwide attention,” she says.
“A colour we see crossing all areas of design that serves as an expression of a mood and an attitude on the part of the consumers.” The colour, Laurie says, is “reflective of the collective mindset… the popularity of a colour is symbolic of the age we are living in.”
