June 10, 2023
Marketing Strategy for Small Business
A marketing strategy from COG Strategy is a plan for how a small business will promote and sell its products or services to it's intended
Small Business Strategy Centre. Your Strategic Partner.
COG Strategy is the Small Business Strategy Centre.
We’re a strategy agency focused towards providing the premium in business and marketing strategy for Australian small business. Our purpose is to support our clients with the right strategies for their products and services. We know you’re short on time, budget and resources – our strategy solutions are effective and common sense.
We’re About Making Smart Decisions.
We’re Focused On Research and Insight.
We Demand Results.
What Should You Expect When Partnering With COG Strategy?
For the most part we’re all about the long play – sustainability in your investments.
As a Sydney Strategy Agency our team is at call during business hours. Our team are unified in a collective demand for a high attention to detail, dynamic thinking and good old fashioned hard work to be behind our clients businesses.
We know when our clients have successful businesses and their brand is building – we are too. Our team understand that the added value we offer our clients is realised when we treat our clients with respect and understand their position.
We break down complex business strategy and marketing jargon into simple terms to ensure all stakeholders know where the efforts and investments are being made.
How Our Strategy Projects Achieve Success.
Essentially, a great brand strategy is a comprehensive network of tactical marketing efforts operating simultaneously to achieve a common goal. There may be several strategic concepts in play within the business itself, and each of these may serve a totally different purpose.
Even though each of these concepts may be working across a variety of platforms, ultimately, they would all be attempting to achieve a common goal set by COG Strategy.
Our Strategic Marketing Agency is focused on the delivery of real measurable growth and results
From years of experience managing business and brand assets we know that the most successful brands are the ones that honour their strategies through to data capture and assessment.
To achieve business growth and engage your customers to take action against your offers – take steps in nurturing a sustainable future for your business with COG Strategic Marketing solutions.
Our Focus Is To Ensure Australian Businesses Survive
COG Strategy, the Small Business Strategy Centre.
Building Australian Brands To Be Robust, Sustainable, Offering High Value and remain Competitive.
The COG Strategy focus is to support our clients with valuable and truthful knowledge that assists their business remain healthy, competitive and strong during tough economic times. Our Sydney brand strategy team pursue this via executing tactical and smart brand efforts across traditional print and dynamic digital platforms.We understand what are the most appropriate brand and marketing activities that small to medium sized Australian businesses should pursue. When we start solving our clients problems together – our partnerships prosper.
Our Sydney business strategy design agency is 100% Australian owned, operated and employees Australian residents who all work out of our Sydney location.
We’re proud of this and celebrate this reality with our client partners who run similar Aussie businesses. We all get the best results when we each appreciate that we all work our hearts out to maintain a competitive and prosperous business.
Australian businesses are unique. We’re not tech titans from the US of A, we’re not competing globally with a dominant currency, and our Australian Business culture is only now slowly catching up to the rest of the world with web based technologies now.
This realistic and truthful summation of the Australian business and marketing landscape is import. Why? Simply because through our work with The Australian Government, and Deloitte (the worlds largest accounting firm), statistically SME’s (small to medium enterprises) account for over 90% of our nations business footprint. Here we have discovered that a large portion of Australian businesses are quiet far behind the rest of the world in regards to internet based technology, software solutions and development, websites and digital marketing.
The COG Strategy products and services are specifically built around providing Australian Small to Medium sized businesses the most logical, appropriate and value for money brand strategy and business marketing solutions. As a leading Sydney Strategy Agency, we know our key skills of understanding that each business is unique, know certain factors determine a businesses market position, at some point the business owner has poured blood, sweat and tears into the company to ensure the business pays the rent, team, staff and supports the Australian dream.
At our core we’re a Sydney business strategy consultant and marketing service. At call during your business hours with a full team that are career professionals in brand strategy, business strategy, digital strategy, rebranding, ideation, research and insights.
Our entire team is aware of the all important bottom line of our clients. Our juniors in our strategy team are introduced to terms like EBIT and P/L early on in their exposure to our clients businesses. None of us is as good as all of us, and knowledge flows freely through our Sydney brand strategy agency like a river. And via this our clients are introduced to common sense solutions, sophisticated tactical behaviours and a commercial business acumen that ensures COG Strategy is a valuable business resource for all Australian companies.
Call Our Office For A Discussion On How We Can Ensure Your Business Grows and Performs!
COG Strategy Products
COG Strategy Products have been created to make the transfer of information more simple for you.
We know businesses struggle to embrace technology, data, analysis and complex thought systems. Our approach has been refined over years of working with thousands of SME’s across Australia. Which is why we’ve created a suite of Strategy products for our clients to easily onboard, activate and generate real lasting business leads.
Call today for a comprehensive overview of how COG Strategy can help your business.
Lean Canvas Workshop
The COG Strategy Lean Canvas Workshop is a spirited effort in communicating your ideas clearly and concisely to others so they can get behind it – a simplified business plan. Our Lean Canvas Process helps small to medium businesses deconstruct their ideas on a single page using key foundational building blocks.
Lean Canvas promises an actionable and entrepreneur-focused business plan. It focuses on problems, solutions, key metrics and competitive advantages. The COG Strategy Lean Canvas is for brands and businesses that require a cost effective and no nonsense approach to starting up a new business or repairing an exisiting one. Lean Canvas is a business plan template that helps you deconstruct your idea into its key assumptions. It replaces elaborate business plans with a single page business model.
The Lean Canvas Product is suited to fast moving SME’s that are not resourced to strategically execute complex business plans. Lean Canvas solves this problem using a simple business model that takes under an hour to create. The COG Strategy Lean Canvas Workshop solves the arduous task of creating complicated business plans that never get actioned.
Call today for a comprehensive overview of how a COG Strategy Lean Canvas Workshop can help your business.
The Blueprint
The COG Strategy Blueprint is a workshop. Then we deliver a brand positioning framework.
The workshop is an immersive session between COG Strategy and the Client where interactivity in a structured environment digs up critical thinking, allowing discoveries and discussions to be made, mostly on the true course of business and how the brand is perceived and communicated by the those stakeholders present.
The COG Strategy Blueprint also generates positioning statements which define brand personality and company values highlighting the broader objectives, ideals and assets of the business. A key takeaway for clients is that it creates a foundation of terminology and serves as a living framework to offer brand management autonomy for decision makers in the business.
Call today for a comprehensive overview of how a COG Strategy Blueprint can help your business.
Brand Audit
The COG Strategy Brand Audit is a comprehensive review and analysis of an existing brand and business.
A COG Strategy Brand Audit is a thorough examination of a brand’s current position in the market compared to its competitors and a review of its effectiveness. It helps any business determine the strength of its brand together with weaknesses or inconsistency, and identifies opportunities for improvement and new developments.
Our Brand Audits supply detailed insights that support the rebranding projects including corporate identity, brand repositioning, website and digital marketing. It’s often the start of the Rebranding Process where our Sydney Strategy Agency seeks to increase your product’s perceived value to the customer and thereby increase brand equity.
A strong brand makes more money – it’s that simple. The stronger your brand, the more powerful your business becomes, and this grows over time. A brand with power can be inspiring, it can captivate and engage your audience and dramatically increase your companies worth and its profits. Strong brands are not left unattended, they have health checks to keep them on point.
Brand Strategy
Our Brand Strategy Product is a structured and tactical set of guidelines and solutions to marketing communications. We identify a brands strongest assets and with this, deliver a strategic critical path that will communicate the brand essence and brand proposition directly to an identified customer, across a set timeline or a calendar year.
COG Strategy Brand Strategy is for businesses with a strong brand but have little understanding on how it impacts on business revenue, or how its current function is detrimental to the broader business effort.
Our strategic brand and business thinking is a consultative service, where our Brand Strategy Product provides the tools, processes, know-how and the guidance from our team to build a brand from the ground up or realign an established brand. Our Brand Strategists know that quality brand requires considered planning to deliver against your business objectives and support the broader brand vision.
Business Strategy
The COG Strategy Business Strategy is a product focused towards building tactical and strategic survival and growth plans surrounding brand, marketing and business initiatives.
The COG Strategy Business Strategy is purposefully structured for SME’s and should deliver an exisiting or a start up business the strategic path and plan to ensure the SME is provided the most opportunity to operate across the various platforms successfully and optimally.
Our strategic brand and business thinking is a consultative service, where our Business Strategy Product provides the tools, processes, know-how and the guidance from our team to build a business from the ground up or realign an established business. Our Business Strategists know that quality of business outcomes require considered planning to deliver against your key company objectives and support the broader vision of owners and stakeholders.
Digital Strategy
Our Digital Strategy Product is a tactical set of guidelines and solutions to digital marketing and online communications. We identify a brands strongest digital assets and generate a performance structure around them.
Our Digital Strategies fit in with exisiting critical paths, or we create a way forward to transfer performance marketing communications directly to an identified customer and audience. This can be across a set campaign timeline or a calendar year. COG Strategy Digital Strategies are for businesses that require a strong brand, and that need digital marketing to make a positive impact on business revenue, and function as an autonomous sales manager and brand manager to support to the broader business efforts.
Our strategic brand and business thinking is a consultative service, our Digital Strategy Product provides the tools, processes, know-how and personal guidance in building a sustainable brand online – either from the ground up or rejuvenating an old brand. Our Digital Strategists know that a quality digital strategy assists any business in meeting business goals and profit forecasts.
Campaign Strategy
Our Campaign Strategy Product is a structured and tactical set of guidelines and solutions for any marketing campaign, online or offline, in print or outdoor.
We identify the key focus of your campaign and your desired core message, then develop campaign assets and language to deliver a strategic campaign that communicates directly to an identified customer and audience, across any platform and environment.
COG Strategy Campaign Strategy is for businesses with a need to connect with their audience, though lack the tactical and strategic thinking behind their core ideas. COG Strategy deliver our clients ideas, brand values and key business offers through short term strategic marketing campaigns, and ensure both business and audience are winners in exchange we nurture.
Customer Research
The COG Strategy Customer Research product is an analysis of your targeted audience, customer and brand touchpoints. We deliver our clients their customer targets in a format they can understand, including data and metrics that your business can use in the future.
COG Strategy identifies your targeted customer by a variety of research methods, and from the research obtained we look to create firm insights. Once clear, we then test them against the market to understand how they exist, where they are and to what degree they are active.
We understand that the Customer is at the centre of every business and how they are critical to the bottom line, thus our research includes what factors influence customers buying decisions and what elements impact where they transact.
The COG Strategy Customer Research Product generates key personas which can assist in defining brand personality highlighting broader brand and sales targeting objectives. A key takeaway for clients with the COG Strategy Customer Research Product is that it delivers true information that enables any business to make astute decisions from, including where to spend marketing dollars.
Perfect Position
Perfect Position is for brands and businesses that require a strategic review of the market to allow a clear understanding of where to place their business and brand in a competitive market.
The Perfect Position Product is suited to new and lean start ups or new business owners of older businesses that are not resourced to strategically review the market and update their brand values, pricing structures and benefit statements on their own. In a competitive market it’s hard for small businesses to understand what battles to take on, and how to forge their own path and point of difference. The COG Strategy Perfect Position Product actively develops, designs, and discovers your business and brands Perfect Position in the market place.
Naming Ideation
Naming Ideation is for brands and businesses that require a strategic effort in the discovery of a new product, business or domain name. The discovery process of coming up with naming convention and the right ideas for names is difficult – though rewarding when done right in a competitive market.
The Naming Ideation Product is for any business and brand needing to come up with new titles, names and naming conventions for businesses, brands and products, and is suited to owners of older businesses that are not resourced to strategically review the market and create the most strategic (and available) names on their own. In a competitive market it’s hard for small business to understand what battles to take on, and how to forge their own path and point of difference. The COG Strategy Naming Ideation Product actively develops, designs, and discovers the best name for your business and brands in the market place.
Communications Strategy
A COG Strategy Communications Strategy is for brands and businesses that require a strategic effort in the tactical delivery of business, brand and product language.
A communication strategy will set a formal structure for corporate comms and enable the tone and direction to be set so that all marketing activities, products and efforts work in harmony to achieve the key objectives.
The Communications Strategy Product is for any business and brand needing to deliver formal and strategic language assets for businesses, brands and products. This product is primarily suited to businesses that are yet to go to market with any real serious marketing initiatives and are not sure on how to speak about their brand, business and product offers. It’s also relevant to those who are not resourced to facilitate what is a difficult task of marketing communications on their own.
The COG Strategy Communications Strategy Product actively develops and discovers the most appropriate language assets for your business to connect with your targeted audience.
Together We Will Succeed.
Our business has been structured to ensure we deliver value and the best service to Small to Medium sized businesses across Australia.
We know that together we can solve your business problems and create a more sustainable process for your business to market your products and services to your targeted audience.
Our Partnerships are Built to Last.
We Know Working Together Delivers Results.
COG Strategy Can Deliver Real Business Growth For Your Business.
Leadership and Experience
COG Branding is led by Luke Sullivan. A dynamic Sydney-born professional with a diverse design and marketing career. Luke leads the Sydney branding agency as a knowledgeable and dynamic captain at the helm. With professional experience across numerous industries, Lukes’ leadership at COG Branding is brand aware and business considerate, which ensures that all brand and marketing briefs, big and small, are driven through to commercial success.
The benefit of having a Managing Director with professional hands-on-the-tools experience ensures the transfer of real working knowledge throughout the agency. It also offers the COG Branding service offering great depth and an honest transparent value.
“For myself, directing COG Branding has brought truth to the statement ‘Choose a job you love, and you will never have to work a day in your life’. I have a passion for creative design and strategic thinking, these elements will always be at my core. My aim is to have COG Branding Group remain as a respected brand resource for our clients today, and those of tomorrow. What I know to be true is that transforming the brands of our clients to success is a privilege, while it is also a thrill. Creating great business and new relationships is only a phone call away, so get in touch and build your brand with us!