Campaign Launch Strategy

We know you need a proven strategy expert to launch your marketing campaign.

Your strategy partner needs to be affordable, know how to do public relationships in our modern age and understand digital campaigning. Plus, you’d like your campaign strategist to have a team that can create, deploy and manage your marketing campaign. COG Strategy is an experienced and trusted Sydney Strategy consultancy. We offer a free briefing, start connecting your brand with business today.

COG Strategy deliver campaign launch strategy that offer a path to victory. Your campaign might be gold, so why launch it with a bronze strategy. We chase a gold podium finish for our clients.

Our aim for clients is to launch their campaigns like they’re the Stones strutting out at The Fillmore.

Our approach to campaign launch strategy takes our clients specific marketing activities that are designed to promote a product, service or business and add the all important strategic element. While our clients may already generate marketing campaigns via a coordinated series promotions across various mediums such as television, radio, print and online, many do not consider the upfront strategy which is integral to the success of any marketing campaign.

To assist our clients in getting a deeper understanding of how adding strategy to the launch phase of a marketing campaign, we first ensure our clients see the difference between a campaign and it being a sustained effort that is more comprehensive in detail, effort and expected return as opposed to the day-to-day business.

COG Strategy assist our new and old clients understand how their campaign launch should take place. We ensure the user analysis and expected behaviours, repossess and retains and understood and assessed prior to giving the green tick to any campaign.

For many of our clients their marketing campaigns are the main method for both communicating with their market and also to acquire and support new customers.

While great campaigns can follow an on trend theme which include awesome market stimulus. It’s a dog eat dog market and a campaign launched with little consideration to strategy can open itself up to not only fail, but not deliver important data and metrics that will assist the next campaign and it’s launch phase.

Our considerations to campaign launch strategies are summarised as below.

Ensure Relevance: If we are to tell a story, it better be focused on the now.

Identify The Cause: Deliver a purposeful pursuit, contribute to something positively.

Trend: Be on trend and try to own it, deliver a unique perspective that only a true loyalist would know.

Competition: Remain competitive and play host to the chance to win, compete, play, interact.

Statistics: Numbers and real data when delivered right are always good for engagement.

Collaborations: For real long lasting partnerships. Ambassadors can solidify any launch.

COG Strategy are interested in helping businesses succeed from any industry and sector.

Your all-in-one for small business. We know that small business in Australia requires a expert support partner that delivers results, provides value and ensures your business survives, grows and performs.

It’s About Your Business.

COG Strategy is an independent graphic design agency located in Sydney. Our focus is the survival, growth and performance of our clients businesses.

Established as a reliable strategy agency with over a decade in business, we welcome new partnerships and look forward to solving new problems with dynamic forward-thinking solutions.

We lead as a branding consultancy while operating as a design agency, providing our clients a unique offer that ensures small Australian businesses and brands have the best advice, knowledge and support that increases their rates of survival, growth and performance.

By combining the strength of emotion in storytelling and the power of branding sees COG Strategy’s products and services purposefully designed to create a sustainable go forward point for the brands and businesses that we are entrusted with.

Download Our Guide


Leadership and experience is everything when seeking a trusted partner for your project and business support.

Leadership And Experience

COG Strategy is led by Luke Sullivan. A dynamic Sydney-born professional with a diverse design and marketing career.

Luke leads the design agency as a knowledgeable and dynamic captain at the helm. With professional experience across numerous industries, Lukes’ leadership at COG Strategy is brand aware and business considerate, which ensures that all brand and marketing briefs big and small, are driven through to commercial success.

The benefit of having a Managing Director with professional hands-on-the-tools experience ensures the transfer of real working knowledge throughout the agency. It also offers the COG Strategy service offering great depth and an honest transparent value.

Small businesses can unlock great value from a Sydney design agency by asking the right questions, fostering a positive working relationship, and seeking a partner who envisions their success. Together, we’ll create a powerful brand that paves the way for a prosperous future.

Let’s embark on this exciting journey, hand in hand!





Current / Total