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Guerrilla Marketing

We know you need a trusted professional strategy partner to develop a guerilla marketing strategy.

It needs to be affordable, outside the box, dynamic and make an impact. Plus, you’d like to ensure your guerilla marketing campaign to have the ability to be measured and prove ROI and capture data. COG Strategy is an experienced and trusted Sydney Brand Strategy agency. We offer a free briefing, start connecting your brand with business today.

Try guerrilla marketing & get weird, get wild, get whacky!

Guerrilla Marketing is simply a advertising strategy designed for business and brand to promote products and services in non-traditional methods and techniques.

So for our clients which need us for some guerrilla warfare via some unconventional and disrupting behaviour (i.e.: The Art of War in the business sense) we jump in and throw extra resources at the project, it’s up our alley.

Usually this is done with little budget and on the cheap. It’s a tactic where only true dynamism will do, and innovative thinking is almost not enough. To cut through and be successful in todays seen-it-all market, to grasp the attention of your audience in a more impactful way you basically have to sneak up from behind and make it memorable.

While many businesses and brands continue to hammer their marketing programs down the traditional routes, there needs to be some consideration to alternative methods to broaden the tactical abilities in communications. Increasing volume in email and junk mail channels won’t increase the result, or generate brand equity. Households and consumers of all channels are at times immune to traditional marketing tactics, and COG Strategy are always thinking of other ways cut though.

COG Strategy approach all our guerrilla marketing projects knowing our campaign will be executed via an unusual or unexpected marketing activity. What makes this a challenge is that it’ll probably be delivered within a common everyday location where the more traditional marketing activity is taking place.

What we’re experts at is following through with what guerrilla marketing is all about, and that’s running a campaign on a slim budget but delivering a big stage result.

While this sort of marketing activity is bold, there is still the fundamental use of strategy and some traditional methods in ensuring the key brand and business objectives are met. While the audience will see it as punk rock, our client will read our strategy as classical.

Your all-in-one for small business. We know that small business in Australia requires a expert support partner that delivers results, provides value and ensures your business survives, grows and performs.

It’s About Your Business.

COG Strategy is an independent graphic design agency located in Sydney. Our focus is the survival, growth and performance of our clients businesses.

Established as a reliable strategy agency with over a decade in business, we welcome new partnerships and look forward to solving new problems with dynamic forward-thinking solutions.

We lead as a branding consultancy while operating as a design agency, providing our clients a unique offer that ensures small Australian businesses and brands have the best advice, knowledge and support that increases their rates of survival, growth and performance.

By combining the strength of emotion in storytelling and the power of branding sees COG Strategy’s products and services purposefully designed to create a sustainable go forward point for the brands and businesses that we are entrusted with.

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Leadership and experience is everything when seeking a trusted partner for your project and business support.

Leadership And Experience

COG Strategy is led by Luke Sullivan. A dynamic Sydney-born professional with a diverse design and marketing career.

Luke leads the design agency as a knowledgeable and dynamic captain at the helm. With professional experience across numerous industries, Lukes’ leadership at COG Strategy is brand aware and business considerate, which ensures that all brand and marketing briefs big and small, are driven through to commercial success.

The benefit of having a Managing Director with professional hands-on-the-tools experience ensures the transfer of real working knowledge throughout the agency. It also offers the COG Strategy service offering great depth and an honest transparent value.

Small businesses can unlock great value from a Sydney design agency by asking the right questions, fostering a positive working relationship, and seeking a partner who envisions their success. Together, we’ll create a powerful brand that paves the way for a prosperous future.

Let’s embark on this exciting journey, hand in hand!




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